According to Mzinga’s own Rachel Happe, yes! Today, Rachel gave a presentation at the New Marketing Summit at Gillette Stadium where she spoke about the use of social networks to reach new audiences and drive profits.
Rachel used a variation of my WE presentation in order to create her slideshow and solicited the help of my social media sidekick Alexa Scordato. The format was clean and simple and the language easy enough for any non-marketer to understand. She opened by introducing the audience to “This Little Piggy” a play off of the well known children’s nursery rhyme. She then took the audience on a journey where the little piggy “went to market.”
You can find her presentation on SlideShare here.
Rachel’s narrative covered some key points that are worthwhile when discussing why companies should “dive in” to social media marketing.
- Volatile markets occur when there is an inadequacy of information. Information arbitrage is abundant in the social media space because information becomes more evenly distributed therefore surfacing greater opportunities.
- Word-of-mouth marketing, as demonstrated by the popularity of sites like Facebook, MySpace and Digg are free to use and are arguably equally effective as traditional marketing tactics.
- Buy into social media marketing in order to reach new customers, but perhaps more importantly, to educate and inform yourself of who those customeres are, what they want, and how they perceive your product offering.
I applaud Rachel for keeping her message “in a box” (one of my favorite phrases) and sharing with others the real value of social media in the enterprise. Her presentation makes a strong case for why social networks have business value – they allow companies to learn from their customers and in turn, produce better products and make better marketing decisions.