Four Steps for Harnessing the Power of Social Media

Whether companies like it or not, their customers, employees and other stakeholders — connected through social media platforms into networks — are a fact of life. Increasingly, they can impose their will upon corporate managements, as banks realized a few months ago when a social media uproar forced them to roll back unpopular fees. Still, few companies or their CEOs so far have focused on the growing power of social media and networks. Why might that be?

Cailin Darcy